2023
Understand your carbon emissions
Climaider aims to help you understand your carbon emissions and then reduce them.
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Creating a cohesive visual language
As design lead at Climaider my main goal was to create a cohesive visual language throughout our product range and our marketing efforts.
You can visit Climaider at climaider.com
Business dashboard
Climaider App
Brand Website
from b2c to b2b
Throughout my time at Climaider, the company shifted it’s focus. From mainly providing services to individuals, to focusing on businesses and their carbon needs.
early days - creating quizzes and rewards
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Providing carbon footprint info and self-services to individuals.
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... and rewarding players every step of the way so they can show off to their friends!
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One of the few ways we’d managed to teach people about their carbon footprint, was through quizzes.
However, taking a quiz once wasn’t always enough, and so we tried to introduce several kinds of “Come back tomorrow”-incentives to make what you’ve learned stick with you.
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As the sole animator on the team, part of my task as the designer was developing our animation catalogue.
The idea was to bring a bit of life to the imagery, to provide an additional sense of amazement whenever the user achieves their goal 🎖️
As the app advanced, and our host of challenges grew larger, I managed to create quite the portfolio of animations...
Changing gears into carbon accounting
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Throughout my time as design lead at Climaider, the company shifted it’s focus to businesses and their carbon needs.
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While exploring this new territory, we took what we’d learned from our app’s development, and tried to make a sort of makeshift bridge between the design challenges encountered in the app, and those we were about to face with our business dashboard service.
Ultimately, I created an overarching design style for all platforms
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Each platform - app, dashboard & web - had a set of core design philosophies that were unique to the platform, such that we could develop them individually based on their users’ requirements.
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Then, after applying those core rules, each platform is given the same treatment of color, shapes & branding. This method allowed us to quickly iterate on platform-specific components without the fear of progressively moving away from the Climaider brand.
Last but certainly not least, we even made a font along the way
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In fact, Climaider’s entire brand and a big part of the font-work were created in close collaboration with design studio Before We Die.
